You’ve got your site up and running and are pretty happy with it, but the marketing job is just beginning. Here’s another tip that can get you a lot of mileage in making is making a “lens” at Squidoo.com. A lens is an easily configurable site that Squidoo hosts for you for free. There are several reasons to do this in a hurry.
1) The name of your lens will be www.squidoo.com/nameyoupick. It is important to get a name that is related to your field. Once someone else grabs that name it is gone forever
2) Google LOVES Squidoo. This means every link you make from a Squidoo lens to your site is a quality, high ranking link. It will do wonders for your reputation with Google
3) You control the content of you Squidoo lens, so all the information in the lens can lead people to your site. For example, if you sell romance novels, you can talk about how your site is the absolute best place to buy romance novels online and include just enough information on your lens to encourage people to visit your site to learn more.
4) It is free! The price is right. Squidoo is one of the easiest, most effective things you can do to market your site.
5) You can have as many Squidoo lenses as you like, so you can use “longtail words” or details about your field to build even more lenses. Using the romance novels example, it would be feasible to create a lens based on the names of the most popular romance novelists, give information about each of them in their own lens, and provide a link from each lens back to your site.
Get your lenses yesterday! Come back every now and then to add content and keep them fresh. Squidoo can help you drive traffic and increase awareness about your business.
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