Wordpress as a CMS — What NOT To Do

By sadcox | Sep 28, 2007

A few weeks ago I made this post about using Wordpress as a content management system. I thought I’d follow up with a few tips on what you may want to avoid when using Wordpress as a CMS for your small business.

Don’t make your site look like a blog

Wordpress lets you create static pages…take advantage! This basically lets you lay out your whole site menu very easily with your few pages and their children based on whatever theme you choose or create. You can still blog about your business, but that most likely won’t be your homepage, just another section of your site called “Articles”, “Tips” or whatever you choose to call it that deals with your industry.

Don’t give your readers any reason to click off of your site.

What does this mean? No ads, no Google Adsense, a blogroll limited to very specific sites related to your industry (and don’t call it “blogroll”). You want people to search for the information on YOUR site, not anywhere else. Use ads only if your site is built to generate money through advertising and sales of products.

Use site search and make it really easy to find.

Once you get a visitor to your site, you don’t want them hitting the “back” button to return to the search engine and choose the next result. Make search easily accessible on your site so that anything they may be searching for turns up on YOUR SITE.

2 Comments so far
  1. Greg Buchenberger September 28, 2007 4:40 pm

    Very good advice!

  2. Harry November 20, 2007 10:20 pm

    I’m not sure where to post this tbh :P . I know people are real edgy with all the blog spam etc. I use to run a blog myself, so I’m aware of the work you actually do to keep this up :D . Anyway point is I thought I’d try and put something back into the community so I’ve written a little plugin folks might like. You can find it if you click through to my website. If you don’t like it just delete this comment. Thanks for your time.

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