According to the US Census Bureau, only 54% of small businesses have a website.
To be fair, many of the respondents claimed a website was not critical to their business. Fair enough, but maybe their business really could use a site? Another topic for another post.
54% a pretty amazing statistic in and of itself for 2016, but maybe even more alarming is that up to 32% percent of these business have sites that are not mobile ready.
According to the Clutch article, 23% of those with sites claimed they weren’t mobile friendly, and another 9% weren’t sure. I could be going out on a limb here, but if you aren’t sure, chances are your friendliness level is low.
Let’s look at this in a positive way. Out of 100 businesses, only 37 of them are definitely able to handle mobile browsing in a nice, friendly way. So chances are that 63% of your competitors aren’t providing your market with a site that’s easy to navigate on both mobile and desktop devices.
Great news–if you’re in the 37%