Simply Put
Some great marketing advice from Seth Godin that is as simple as it is valuable:
True viral marketing happens not when the marketer plans for it or targets bloggers or skateboarders or pirates with goatees, but when the item/service/event is worth talking about
Smart People Running Blockbuster
I remember when Netflix first came out, and I thought it would be the death of Blockbuster. More selection, more convenience, and no overhead associated with running a brick and mortar store. Of course Blockbuster responded by launching the same basic service that Netflix was offering, and the competition had begun.
But then Blockbuster did something [...]
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