Ooh. The “magic” part of your site. How do people find it easily?
It’s actually about 1% magic and 99% knowing what to do and where to do it. Search Engine Optimization (SEO) is not to be confused with Search Engine Marketing (SEM). But they are related.
When you think about SEO, think “organic”. Organic traffic is what you’re able to generate based on your site and what the search engines know about it.
When you think about SEM, thing “manufactured”. In our view, you pay for this traffic, either with money or on-going effort.
Not sure what to do next? We can help with both!